Rwanda was given a place of honor at the inaugural Marrakech Coffee & Tea Festival in Morocco, an opportunity for Rwandan investors to showcase the beauty of Rwandan coffee and tea at an international level.
The event was inaugurated on December 6, 2025. It was chaired by the Moroccan Minister of Infrastructure and Water, Nizar Baraka, and the Rwandan Ambassador to Morocco, Umutoni Shakilla.
16 Rwandan businessmen showcased Rwandan coffee and tea, which are internationally renowned for their originality and taste.
Robinah Uwera, the Public Relations Officer at the Rwanda Development Board, RDB, said that the first round of talks went well, with Rwandan businessmen engaging with investors and promising new steps in collaboration.
This comes as Rwanda continues to increase its export earnings.
Tea earned $114.88 million in 2023/2024, up 7.1% from the previous year. Coffee earned $116.1 million in 2024/2025, up 47.4%. NAEB expects coffee to earn $192 million this year, driven by exports of 32,000 tons.
NAEB Director General, Claude Bizimana, highlighted that Rwanda is considered a model at the international level.
He said, “Rwanda is known worldwide for its Arabica Bourbon coffee, grown in the highlands, known for its unique taste and quality.”
There are over 400,000 coffee farmers in Rwanda, each with up to 300 trees.
In order to meet the needs of a specialized consumer market, Rwanda has prioritized different coffee processing methods.
Bizimana added that Rwandan tea also continues to be a leader in international markets: CTC, orthodox and green tea.
He said, “Rwanda’s tea is among the best in the international market, and we hope that it will also reach the Moroccan market, which is receptive to high-quality products.”
PSF sees the Marrakech fair as an opportunity to introduce Rwanda to a growing market in the food and beverage sector.
PSF Chief Operating Officer (COO), Faustin Karasira, said Rwandan companies are ready to increase cooperation:
He said, “The Moroccan market has received our products well. We see great opportunities to collaborate with CCISM in Marrakech to increase trade and build sustainable development.”
PSF confirmed that discussions with CCISM will continue, including trade visits between the two sides and discussions on market expansion.
For Rwandan traders, this exhibition is a way to expand trade channels, find buyers, invest, etc., and better understand the requirements of the Moroccan market.
Karasira said, “We are not just here to display products, we are here to build relationships. Morocco has welcomed us and we are confident that the discussions will lead to tangible business.”
Rwanda was given a platform to strengthen cooperation, attract buyers, and sign export and processing agreements.
